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Portfolio: Welcome

Hi, I'm Tony Teleky

PRODUCT  +  STRATEGY  +  DESIGN  +  PERCUSSION  +  ENGINEERING

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Master of Engineering Management

Bachelor of Science in Mechanical Engineering and Materials Science

Portfolio: Welcome

I'm a creative innovator who excels in finding solutions for challenging situations related to product management, strategy, and analysis. I have developed significant skills in project management and logistics. My experiences have shaped my approach to teamwork and problem-solving: scrappy, agile, and results-oriented. As somebody who cherishes responsibility, I do not shy away from taking initiative, going the extra mile, or taking complete ownership of a project.

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Portfolio: Files

Product Manager / Product Designer

Beetle Percussion LLC

- Designed the product and facilitated the development, delivery, pricing, and promotion strategy with stakeholders
- Employed iterative prototype design process using Fusion 360, collaborating with stakeholders to improve quality and usability of travel-friendly drumming practice pad for percussionists

Product Ambassador | Sales

- Leveraged social media following of niche market: competitive marching percussionists
- Brought more drummers to Beetle's practice pads, increasing sales by over 300%
- Built mutually beneficial relationships and coordinated announcements

Portfolio: HTML Embed

Web & Mobile Applications

Although my programming language skills are limited to LaTex, MATLAB, Maple, and Java, I am well-versed in wireframing and app design given my diverse academic and professional experiences. I am comfortable in UXPin, Figma, and other similar collaborative design applications.

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Superintendent Dashboard App

Clark Construction Capstone Project
Product Management & Development

I led a small team in designing the superintendent dashboard iOS app for Clark Construction. We conducted company-wide interviews to determine the customer pain points. Superintendents have many needs, most importantly updated safety information  We began prototyping the app by utilizing an iterative, user-centered design approach using UXPin. Finally, we presented our interactive prototype to company executives, superintendents, and 50+ peer summer associates.

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BURN'D

Custom Roast App

Innovation & Entrepreneurship
Arts Entrepreneurship Project

My team had the opportunity to design an iOS app that matches comedians with viewers who request custom roasts of themselves or their friends. Comedians need a cheap and easy avenue to exposure and practice, regardless of their local live comedy scene. Viewers want to laugh about things directly related to their lives even if they themselves aren't funny. This app solves both customer pain points. Think TikTok-meets-Cameo. My team estimated that the BURN'D Comedy App could break even by month 13 and generate an expected pre-tax profit of $384 million per year.

Portfolio: Projects

Product Marketing

Duke MEM 510

Taking this course was an examination of core concepts in marketing and marketing-oriented management. It developed my competence in the use of modern marketing techniques and their application in the design, development, and commercialization of new products and services in rapidly changing markets. The class combined lectures and cases, many of which focus on technology-based products and services. I learned the frameworks for analyzing market opportunities and product potential. Some other topics I learned about include consumer behavior, product management, pricing strategies, direct and online selling, branding, channel management, and promotions.

ProtoSphere Consulting

Integrated Marketing Plan

Throughout the course, my team collaborated to develop an Integrated Marketing Plan for John Mazza, the Chief Executive Officer (CEO) of ProtoShere, an immersive virtual learning and collaboration platform company that was positioned for growth as a result of the COVID-19 Pandemic.

  • Developed go-to-market strategy to target new customer segment

  • Conducted SWOT analysis and created new business model canvas to rebrand ProtoSphere: a 3D virtual immersive and collaboration platform

  • Revamped value proposition, product and pricing models, and financial analysis using market forecasts and presented to the CEO and Founder

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Netflix Consulting

Investment Recommendations

As part of the MEM GCI Tech Management Simulation, my team assumed the “role” of a Consulting team hired by Global Corporation Inc’s (GCI) board to analyze and present recommendations on key marketing opportunities/challenges facing a company the GCI board was hypothetically considering investing in and/or acquiring. The GCI “Role-Play” was designed to allow my team to engage in “Near-Real-World” marketing recommendation presentations that influence investment decisions that organizations face on an ongoing basis. The GCI board selected the strongest GCI consultant team recommendation following each company “Pitch Fest.”

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Uber Consulting

Investment Recommendations

As part of the MEM GCI Tech Management Simulation, my team assumed the “role” of a Consulting team hired by Global Corporation Inc’s (GCI) board to analyze and present recommendations on key marketing opportunities/challenges facing a company the GCI board was hypothetically considering investing in and/or acquiring. The GCI “Role-Play” was designed to allow my team to engage in “Near-Real-World” marketing recommendation presentations that influence investment decisions that organizations face on an ongoing basis. The GCI board selected the strongest GCI consultant team recommendation following each company “Pitch Fest.”

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Portfolio: Products

Managing Product Development

Duke MEM 590

This course provided insights into how companies (irrespective of their size, location, number of employees, revenue margin, or industry segment) transform their innovative strategies into real-world products/services. I learned that all companies go through major iterative phases such as discovery, definition, development, demonstration, qualification, deployment, and life cycle management. Furthermore, there are factors that impact all these phases such as the source of funding, people relations, supply chain, design/development tools, time constraints, internal/external regulations, etc. Adequate management of these factors enables the development process to be executed on time and on a budget in order to meet customer needs and stakeholders' expectations. This course provided an understanding of the product/service/development process elements and the factors influencing the execution of the process.

Last Mile - Electric Skateboard

Teams will be assigned a project that they must complete during the semester. This project will prepare the students to execute the management of product or service development by allowing them to analyze data, make decisions, recommend solutions, and apply the product development process concepts learned in class.

Last Mile Presentation
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Project Management

Duke MEM 560

Projects are one of the key mechanisms for achieving organizational goals and implementing change, whether it is the design and launch of a new product, the construction of a new building, or the development of a new information system. This course was an opportunity for me to further develop my skills in defining project scope, developing project plans, managing project execution, validating project performance and ensuring project control. I also gained experience in decision making, project finance, project portfolio selection, and risk management.

Lindell Construction

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Whitbread Sailboat Race

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Lighting Portfolio Management

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Mount Everest Simulation

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Portfolio: Products

Design Thinking & Innovation

Duke MEM 576

The success of established companies and entrepreneurial ventures depends upon their ability to identify customer needs and then develop products and services that meet these needs in an affordable and effective manner. A disciplined design thinking process leads to successful innovations, particularly with regard to value creation and market impact. Starting with an understanding of empathy, ethnography, and interviewing techniques, moving on to the iterative process of defining, ideating, prototyping, and testing, and then developing final designs, this course was a highly engaging opportunity for me to develop a deep set of skills in design thinking and innovation and includes current approaches such as agile development, biodesign, and lean startup.

Diversity & Inclusion Consulting

Duke Student Affairs: Office of New Student Programs

  • Developed innovative solutions to meaningfully improve new students’ introduction and transition to Duke University with an international team

  • Conducted interviews to build empathy maps; Identified and framed problems, opportunities, and needs to reduce discrimination; Presented solutions directly to Student Affairs for future implementation

  • Identified success metrics: observed reduction in discriminatory incidents

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Portfolio: Products

Negotiations & Consultative Sales

Duke MEM 514

Success in business is dependent upon the ability to positively communicate with and influence others to accomplish a goal. To paraphrase a famous quote by Thomas Watson of IBM on this topic, nothing happens in business until a negotiation is successfully completed or a sale is made. Whether we realize it or not, we are all negotiating or selling in many aspects of our lives. From making a decision that affects internal operations within our company, presenting a proposal to our boss, or closing a sale with a major client, it is important to have a suite of skills that allow us to achieve our objectives. This course covers these two primary areas of influence and communication within a business—negotiations and consultative selling (working collaboratively with others to effectively meet the needs of a target customer). These are both highly dynamic areas of personal impact that focus on one's abilities to understand a situation and then construct the negotiation or sales process most needed for success in value creation and goal attainment. This course exposed me to the structured processes, theoretical constructs, and practical applications that lead to success in both these areas, as well as ethical considerations in both disciplines.

Paris Climate Agreement

Negotiation Analysis Team Project

The Paris Agreement is a multi-party negotiation with many interest conflicts, the difference in power and vulnerability to climate change are two big contributors to prior failures. The main challenge of this negotiation was to find the balance point between interests and conflicts without sacrificing the legitimacy and feasibility of the agreement. With the reciprocal concessions from the major players, this negotiation achieved a great outcome in terms of setting the precedent of a global agreement on climate change. Given its high complexity, many parties involved, and high efficiency, this negotiation is praiseworthy. UN’s years of diplomatic & social preparation and the orchestrated negotiation process by the French Presidency are the key drivers to the success of this agreement.

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Portfolio: Products

Management in High-Tech Industries

Duke MEM 540

The purpose of this course was to empower me to become a collaborative, ethical leader in the globalized, 21st-century workplace. I learned concepts and practiced skills that now enable me to transition from being an engineering sole contributor to managing and leading others as a business professional. I gained a sound understanding of management and leadership; increased awareness of my own management and leadership style; built and practiced competencies essential for team success (e.g., effective communication, collaboration, conflict resolution); and become an ethical leader above reproach. Emphasis is on leading teams in a volatile, complex and interdependent world.

Management/Leadership Plan

e-Chatter SmartPen Team

Team video and a ppt presentation for turning around e-Chatter (fictional company) into a highly productive organization.


"Currently, morale is low and organizational practices and processes are below par. Some key people have already left, and others might leave soon. Without a major turnaround, we will miss our production targets and suffer major losses of revenue and market share."

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Portfolio: Products

Mechanical Engineering Senior Capstone

Pratt School of Engineering - Duke University Motorsports - FSAE

Duke Motorsports Carbon Fiber Monocoque Design and Analysis

Chassis Design and Analysis

  • Redesigned a motorsports car chassis to hybrid composite monocoque and redesigned the nose of the vehicle to decrease weight yet maintain structural strength

  • Built CAD model and performed FEA for structural equivalency

  • Created a build manual for handoff to FSAE Motorsports club

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Intellectual Property, Business Law,

and Entrepreneurship

Duke MEM 520

This course provided me with the legal & fundamentals to protect my future business ventures and intellectual property. The course was divided into three modules. The first module focused on the implication of decisions made at the formation of business ventures. The second module focused on the patent process in which students write their own patents. The third module focused on the strengths and weaknesses of patents, copyrights, and trade secrets. Other topics included principle-agent relations, governance of small companies, mergers and acquisitions, contract law, patents in foreign countries, and corporate take-overs.

Engineers as Managers

Segment I

This first segment of EGRMGMT 520 focused on basic business law understandings important for engineers as

managers. As engineers advance into managerial (as opposed to strictly technical) roles, they are responsible for
understanding the relationships among many parties and for managing the risks associated with their companies’
endeavors. Many of these relationships are defined by contract, and many of these risks are best understood through
the lenses of contract law, tort law, and ethics. In this first part, we focused on understanding:

  • Some very basic fundamentals of the US legal system (to provide context for all 3 Segments of the course);

  • The basic law of contract (contract formation, terms, termination/breach, remedies) and its application to engineering management;

  • The basic law of tort (especially negligence and products liability) and its role in overall risk assessment and management; and

  • Issues of ethics and how the professional responsibilities of engineers shape individual actions and industry standing.

Engineers as Entrepreneur

Segment II

Engineers will typically possess the skills to develop new inventions and technologies that, if properly curated, can lead to the next highly successful companies. New businesses face innumerable decisions and look to lawyers and other professionals for guidance and counsel on a range of legal and business issues. The more astutely entrepreneurial engineers can identify the most critical of these issues and “speak the language” of start-up law, the more likely a new venture will secure funding, avoid obstacles, and be positioned for long-term success. This segment exposed me to key learnings:

  • Basic choice of entity considerations;

  • An overview of the “the venture capital cycle” and other ways we fund our ventures;

  • The basics of business associations (structure, agency, fiduciary duties, etc.);

  • Some fundamental considerations when leaving a current employer;

  • Building a team and the importance of management and expertise; and

  • Recognizing and navigating risk in all of its forms, most importantly, financial, legal and regulatory risk.

In addition to a general framework for understanding the law in critical areas, I gained practical advice from two key perspectives:

  1. The perspective of a resource-limited start-up; and

  2. The perspective of an early-stage investor or potential acquirer of the venture.

Understanding both of these perspectives enhanced my ability to play a role—whether as a founder, technical advisor, employee, etc.—in the launch of a potential new company.

Intellectual Property

Segment III

Whether involving technological innovations, branding of products, or artistic expression, IP is valued and protected under U.S. law. This final segment of the course introduced me to develop some basic legal intuition about how IP can be identified, protected, and leveraged. We studied four primary types of IP:

  • patents including how they are used to exclude others from making, having made, using, selling, offering for sale, and importing products or services related to the claimed inventions;

  • trade secrets including the challenges of maintaining them;

  • copyrights including how readily they are created and how important they are to our electronic/software driven world;

  • trademarks including their central role in designating the source of goods and services.

This course delved into the practical and real-world aspects of IP. We learned from examples of actual businesses relying on IP or caught in disputes about it. IP is treated so seriously in the U.S. legal system that when a dispute arises, billions of dollars and/or a company’s very existence and/or even personal freedom may be at stake for alleged wrongdoing. Patent, copyright, or trademark infringement, trade secret misappropriation, and unfair competition carry serious consequences in the form of monetary damages, injunctions, and even imprisonment.

Portfolio: Products

Finance and Accounting

in High-Tech Industries

Duke MEM 530

This course reviewed basic concepts of financial accounting and finance, with an emphasis on accounting needed for effective financial analysis in high-tech industries. I was exposed to project financing, notions of options as applied to internal financial analysis, allocation of costs and revenues for new high tech projects, valuing projects and valuing firms when intellectual assets are a significant portion of total level value; corporate control in high tech firms. Finance issues in mergers, acquisitions, and alliances.

Experiencing This Course

The course provided an overview of industry issues in finance and accounting, with an emphasis on accounting needed for effective financial analysis. Topics included present value mathematics, tax considerations, cost behavior, break-even analysis, decision making, risk and return, capital budgeting, cost of capital, financial statements, dividend policies, allocation of revenues and costs, mergers and acquisitions, international strategies, and assessing a firm's value. I was acquainted with complex corporate financial reporting requirements and techniques and was enabled to develop a framework for analyzing the political and economic significance of a wide variety of financial reporting issues. I am now able to effectively function in a business decision-making capacity and to intelligently real and question an annual report and a 10-K.

Portfolio: Products

Computer-Aided Design Portfolio

Gallery of 3D CAD projects made using SolidWorks, Autodesk Fusion 360, and OnShape.

Portfolio: Text
Portfolio: Recent Work
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